30 March 2010

Touched by Bat Yam on Birthright Israel (January 2010)

By: Vanessa Bloomfield (Banff, Alberta)

I recently went on Taglit-Birthright trip to Israel with Canada Israel Experience. I am extremely grateful to Canada Israel Experience and my madrachim (trip leaders)for this incredible opportunity. While it was eye opening in many respects regarding my personal beliefs about Judaism—the most eye opening experience came on the final day of the trip.
We went to Bat Yam, a small, poor Ethiopian immigrant community on the outskirts of Tel Aviv. While in Tel Aviv you can feel the wealth and capitalism. There are shops, markets, hair salons and modern apartment buildings strung in rows upon each other. The people walking the streets speak English and Hebrew; there are tourist attractions, local pubs, and advertisements for businesses. Tel Aviv, is, in every sense, a modern city.

As we drove to Bat Yam the apartments became more run down, smaller. The streets became different. Maybe it was my imagination, but it felt darker. We were told that these children have come to Israel with nothing, usually only the clothes on their backs. They are, literally, starting from scratch.
We went to an after school program where the children are given a positive space to play and learn after school. We made boxes for soldiers and pom-poms out of tissue paper to cheer on the basketball game that was to occur.

The kids were shy at first, but despite the language barrier were obviously excited and pleased. Underneath the excitement the sense of poverty was apparent. The play room was a former bunker, and the school heavily relied on charity to create this space for the children of Bat Yam. This place could be the difference between a life of crime on the streets or a life of bettering the world with whatever contribution the children choose to make. And choice is the key, here in the slums of Tel Aviv. These people have all chosen to come to Israel; to make a better life for their families. They choose to pursue their dreams in a place of hope surrounded by enemies and prejudice. Yet still the children are faced with a choice of right and wrong in a very real sense of defining their entire lives.

The positive after-school space helps provide an escape, a warm meal, and the ability to define themselves in terms of sports or dance. We, our bus, took them ballet gear and basketballs for their sports program. The children were thrilled! Have you ever felt that sense of poverty, and the fire of the will from the people in this situation?

The capitalism is apparent in Tel Aviv; and these children want what everyone else has. The will of the children to learn and grow is only topped by their pursuit of fun. A girl shouts “Sit down” to a participant. He sits. She shouts “Sit Down” again. Now he's confused. He tells her “I'm already sitting”. She shouts “Sit down” with a gigantic smile on her face. So he lays down. “Sit down” she yells. Now everyone is confused and he stands up again. A teacher wanders over and speaks in Hebrew with the girl; apparently she does not know what “sit down” means, but she knows how to say it. The teacher explains in Hebrew and the girl giggles. I look over and another participant is playing a game of chase with two girls, much like any dad would do at the park with his daughters. He runs, slowly, letting the girls 'escape' then runs after them roaring while the girls shriek with laughter.

I am touched by the love and laughter of this place; in the place of abject poverty I feel no sadness, but a love of life. I found out that even in the poorest of circumstances, money does not dictate laughter and love. The richest may not be the happiest and that even the simplest activities like playing a game of chase or laughing over a shared language barrier may bring the greatest joy.

We should all look to our children for inspiration of positive and simple ways to laugh. It eases the heart of an adult and gives children such a sense of accomplishment that we find value in their ways and thoughts. This alone creates a positivity that can change the world. Even though we were in one of the poorest neighborhoods in Tel Aviv,we were amazed at what generosity from Canadians can do for a few children’s futures. We all agreed that was one of the most incredible moments of the trip. For many of us, it even topped floating in the Dead Sea! Which was great! I would love to go back and volunteer, but in the meantime, I will volunteer in my own community to increase the laughter and positivity of children, give back to the world, and strive to create positive space wherever I go.

20 March 2010

H4I UWO Edition 2010 - BIG SPLASH!!!

On Saturday, March 13th, 2010, over 90 volunteer participants joined Evan Silver and Kevin Treger (Co-Chairs) of the first UWO edition of Hoops 4 Israel presented by Israel on Campus. Over $2,400 net proceeds were raised for at-risk youth living in vulnerable situations in Bat Yam, Israel. Mazel tov to the H4I UWO volunteer committee for pulling off a great fundraiser and making a huge contribution to the 2010 Hoops 4 Israel fundraising campaign.

Some pictures from their event last week...


(L to R): Ryan Kroll, Alyse Gilboord, Evan Silver, Rachel Levitsky, Harrison Notkin
Arizona: David Kepecs, Wesley Brown, Dean Zoran


'3 Point Contest Champion': Evan Silver, Jake Simon (Winner of a Canada Goose Jacket), Kevin Treger


Volunteer Committee


On behalf of the Hoops 4 Israel committee of Toronto - we thank you for your hard efforts to make this student fundraising event a reality!!

15 March 2010

Hoops 4 Israel's 'sister-project' > JAM 4 ISRAEL!!

Hoops 4 Israel - the charity basketball initiative launched by Birthright Israel Alumni Community in 2007 has been looking long and hard for an after-party to celebrate their annual success that enhances the lives of hundreds of Ethiopian-Israeli at-risk youth. Finally, we have found our esteemed volunteer in Elissa Grossman, an ambitious young woman with an incredible gift of connecting with others coupled with a heart of gold.

The idea of a charitable 'Jam' was conceived by Elissa, a York Student with desire to give back to the Jewish community and inspired by her late grandfather, Alexander Grossman z"l.

“To appreciate your community, you must give back to it.”
-Alexander Grossman z"l

Elissa's grandfather was a large member of UJA and a genuine pillar of support for the Jewish community. "He did more than talk the talk but he supported his words with tremendous vision and generosity. When he passed away, I was left with his foremost lesson to never let the spirit of giving die." says Elissa.

The Hoops 4 Israel team is thrilled to bring Elissa on in 2010 to help spearhead the charitable after-party fundraiser of H4I, where all proceeds go towards supporting the vulnerable community of Ethiopian Israeli immigrants living in Bat Yam.

On June 17th, 2010 at the Empire Lounge, the inaugural Jam 4 Israel event will take place with a $15 entrance fee before 11:45pm and $20 afterwards. For more information or to help enhance this event, please contact elissa@jam4israel.com.

09 March 2010

UWO & Israel on Campus take on Hoops 4 Israel!



On Saturday, March 13th, 2010, Evan Silver & Kevin Treger have decided to Co-Chair Hoops 4 Israel as the Israel on Campus charitable event this year at University of Western Ontario. Having already raised almost $2,000 to be directly contributed to the Hoops 4 Israel charitable project in Toronto; the UWO version of H4I is the second project in 2010 that will be contributed to the overall Hoops 4 Israel fundraising campaign.

"As a student at the Univeristy of Western Ontario two things have become apparent. Firstly, the best way to support a community, is by taking the initiative to develop infrastructure for development; schools, hospitals, recreation centers etc. Secondly, competition and sport consistently bring people together. These are the reasons our club, Israel on Campus, has chosen to support Hoops 4 Israel, a charity which builds basketball courts and recreation centers for at risk Israeli-Ethiopian Jews. Traditionally Hoops 4 Israel holds a basketball tournament in Toronto to bring young professionals together for a great cause. Israel on Campus followed their lead by creating a similar tournament in London for university students." -Evan Silver

Evan Silver

Evan is a third year honours History student. In his spare time he plays basketball, squash, writes for a campus newspaper and is intereted in politics.

Kevin Treger

Kevin has always been a competitive basketball player, the sport has been his favourite past time from a young age. Spending the summer of 2008 working as a volunteer medic in Israel, Hoops 4 Israel combines his loves of Basketball and Israel, which is why he believes it is such a worthy cause. Kevin is currently a fourth year Biology student.

H4I Volunteer Committee:

Sarah Brown

Sarah is an honours History student at the University of Western Ontario. She has always believed it is important for Jewish students to learn about Israel. Currently Sarah is the head of Israel on Campus' Education Committee.

Leore Zimner

Leore is in her fourth year at Western, finishing her BA, Honors Specialization in History. After spending one year post-high school in Israel, Leore became involved with Israel on Campus at Western in her third year as VP Communications. Leore is the president of Israel on Campus. An avid Israeli advocate and CJPAC fellow, Leore is an inspiration to her peers on and off campus.

Brittany Sud

Currently, Brittany Sud is an HBA student at the Richard Ivey School of Business at the University of Western Ontario. Her interests include traveling around the world, playing tennis, and figure skating. Brittany has always been passionate about basketball and Israel and she is looking forward to be a part of an event that combines both.

Ryan Kroll

Ryan is a third year student at the Richard Ivey School of Business. He volunteered as a medic in Israel in the summer of 2008 with Kevin where they both developed a passion for Israel and helping others in need. In his spare time Ryan plays guitar, writes for a campus newspaper and keeps up with current events. Ryan hopes to go to medical school when he graduates from the Richard Ivey School of Business.

Alyse Gilboord

Alyse Gilboord is currently a 3rd year Psychology Honours student at Huron University College. She enjoys playing soccer, spending time with her family and friends and making a difference in others lives by volunteering for various organizations. Both sports and Israel are dear to Alyse’s heart and she feels honoured to be part of this wonderful event.

On behalf of the Hoops 4 Israel committee of Toronto, UJA Federation, and Birthright Israel Alumni Community, we thank you for your massive contribution of time, energy and significant funding that will go towards the vulnerable community of Bat Yam. The UWO edition will give approximately 8 at-risk children the opportunity to be immersed in social programming that will set them on a path towards success, rather than the alternative disadvantaged lifestyle that this disadvantaged community can offer without our funds. Kol Ha'kavod and keep up the good work UWO Jew Crew!

28 February 2010

My journey to Israel, to Kiryat Moshe and back to Toronto and Hoops!


Written by: Melissa Grosser

In May 2008, I finally took the plunge to travel far and to get in touch with my roots: I went on Birthright! After years of hearing how wonderful the trip was, I made it a point to be a participant on this trip. With one of my best friends and over twenty-five strangers, I flew away from my life in Toronto to embark on a trip of a lifetime.


After ten hours of flying, our group landed in Israel. Although I felt tired, I stepped off the plane and was immediately energized by all of the excitement around me. Having never been to the holy land before, I was even ecstatic walking through the pathways of the Ben Gurion airport.


Once our baggage was collected, my group and I were bussed to our first location of touring. Once the tour finished, my friends and I took some down time to relax, eat some great Israeli ice cream and take in the sights. At this point, my trip leader Dave Goodman was telling me that one of the key ingredients that will make this trip memorable was our group’s charity project in Kiryat Moshe. This community happened to be the focus of Hoops 4 Israel’s charitable plans. As I heard this, I thought “I am here to experience Israel and all of its beauty. It would be great to make a difference and give back to their communities.”

After several days of touring, my group and I arrived in Kiryat Moshe. As our bus stopped, I looked out the window and saw at least two sports courts, a few buildings and tons of Ethiopian Jewish children joyously playing sports and outdoor games.


The afternoon was spent playing basketball and soccer with the children and helping them to make “cheer” packages for the Israeli soldiers. While helping a little boy make a package, I noticed he would draw pictures of soldiers and put little hearts and stars next to them. Although there was a language gap between the two of us, it amazed me how this little boy and the other children would express how grateful they are for the army’s service to Israel.

When the afternoon had ended and our group headed back to the bus, I was sad to leave but was so happy to have spent the time with these children and to see how Hoops 4 Israel has changed the lives of these children.


As a child, I participated in sports and dance because I loved the activity, the social aspect, the involvement and as much as I don’t like to admit it, it introduced me to the concept of discipline and hard work. I couldn’t imagine my childhood without these activities; I am so glad that the children in Kiryat Moshe don’t have to either.


Since returning from my Birthright trip, I have been active in volunteering with Hoops 4 Israel and never intend to stop. Seeing the difference that Hoops has made for this community and for these children is incredible. Although I am a tiny piece of a huge puzzle of volunteers, it warms my heart to bring joy to these children through fun activities such as sports, art and dance classes and other educational programs. After seeing it firsthand, I remembered how much I took my childhood activities for granted and am glad to help provide these children with the same opportunities. The fact that I am helping to make change means a lot.



02 February 2010

Volunteer Perspectives...

Joshua Lerner, H4I Volunteer since 2007

"Getting involved with Hoops 4 Israel is one of the best things I have ever done. I always have liked to get involved in the community but found in my post-university years that it was difficult to find a cause where I could play an active role and make a difference. When you are in school, there are plenty of opportunities to get involved, but as you enter the working world, these opportunities and time for them seem to diminish. I found myself lacking an outlet. Then I heard about Hoops 4 Israel.

There are so many things about Hoops 4 Israel that I love. It is a wonderful mixture of 2 things in life that are very important to me - the State of Israel and the game of basketball. Finding a way to help the former with the latter is ideal. This perfect blend really helps me creatively think of ways to improve the tournament. I also like that I can choose how much of a contribution I can make the tournament. I have found in years past that the more I put in to the organization of the event, the more satisfaction I feel when I realize the success of it.

This is a great opportunity for anyone looking to get involved in the community. Not only will you feel a sense of accomplishment, you will develop and sharpen skills that will help you in whatever other pursuits you may have, all while meeting a dynamic mix of interesting people. The experience has been invaluable to my personal and professional development and I wholeheartedly recommend it."

Em Goodman, H4I Volunteer since 2007

"Hoops 4 Israel uses basketball as a channel for a improving the lives of youth in the Kiryat Moshe, a place that I refer to as the ‘ghetto’ of Israel. It has developed into international outreach program where both men and women compete in a day-long basketball tournament raising sufficient funds to build basketball courts and other sport facilities for the community of Kiryat Moshe.

Hoops 4 Israel’s goal is to transgress the racial boundaries of the Ethiopian Jews living in Kiryat Moshe and integrate them into Israeli society. I have volunteered at the event since it started 3 years ago, and I always find it touching and inspiring to see how Hoops 4 Israel has changed the lives of the youth by motivating them to get involved with their community. It was amazing to actually meet some of the kids of Kiryat Moshe and truly see how these impoverished youth have become inspired themselves and realize that they can grow up to be an important part of society and accomplish their own realistic goals.

It is very easy to get caught up in the trivial day-to-day events in our North American lifestyle and I usually don’t have time to volunteer – I would prefer to just give money. However, onHoops 4 Israel tournament day, it makes you feel really good knowing that you have helped to foster development in Israel and made a difference in peoples lives.

I hope Hoops 4 Israel can grow to other North American cities with large jewish populations because it is truly an amazing way for everyone to get involved and have some fun!"


Carly Baker, H4I Volunteer since 2009

What aspects of the project are most appealing to you:

"I find hoops most appealing because it allows me to participate in a favorite past time of mine, basketball, as well as enabling me to find a way to help others. I find that hoops poses a unique opportunity for young professionals to get involved and help people thousands of miles away. I think hoops is a great cause because it targets a community within Israel that be overlooked by other fundraising or charitable organizations."

How you would like to better contribute to its success down the line:

"I think down the line I can have more success harvesting the girls side of the tournament. Due to outlying circumstances this year, I found it difficult to get girls involved. However in the future I think I will be able to spark interest and bring more girls to the tournament. Obviously as well, once the economy begins to improve I think I could bring in more corporate sponsors."

More volunteer perspectives to come...

28 January 2010

Deep Roots: Walden & Hoops 4 Israel


If you were part of a pick-up basketball game at Camp Walden during the years of 1994 to 2009 there is a strong likelihood that you have contributed to Hoops 4 Israel based on the tight network that has stemmed from love of the game out of Palmer Rapids, Ontario. For the past 4 years, Sol Birenbaum and Howie Grosinger, have been long-standing sponsors and supporters of this charitable initiative. "The friendships that we made and lessons that we developed to sports were fostered at Walden and amazingly translated into philanthropy for the Toronto Jewish community and Israel, years after our Walden days" remarks Daniel Winberg (2010 H4I Team Management Chair).

Walden Inter-Camp Bball team (1998) - H4I volunteers make up the core of this roster

Sol Birenbaum, Walden Director and part-owner, has been actively fostering his Walden alumni network since his tenure with the camp began in 2003. Upon developing tremendous relationships with some of these staff, he noted the synergy amongst some of his most faithful Walden alum and their involvement with the Hoops 4 Israel charitable initiative. As an alumnus of CHAT and an avid-sports fan, Sol has brought H4I into his corporate social responsibility portfolio for the camp. The commonality of helping at-risk youth in Israel and running a summer camp that provides life-long experiences that allow youth to reach their full potential is something that resonates deeply with Sol and Howie. The fact that active Walden alumni can find a connection and provide significant support to the Jewish community in Toronto and Israel makes the partnership that much more meaningful .

Sol Birenbaum, President & CEO of Walden since 2003

The foundation of volunteer and professional support, from left: Daniel Winberg (Past Unit-head / Walden Camper of 10+ years), David Katz (Past Head of Ski / Walden Camper of 10+ years), David Goodman (Past staff member / Camper of 10+ years) and Aaron Collins (Past Unit-head / Leadership team member / Alumni Reunion Committee Volunteer / Camper of 10+ years) demonstrate their commitment to Jewish community after years of personal growth at Walden. Several other volunteers of H4I who spent their formative years at Walden include: Michael Binder, Jon Goldfarb, Brandon Pike, Jamie Goodman, Emily Goodman, Rob Trager, Luke Cole, Jamie Collins, Dave Borins, Dave Rotchtin, Mike Gilbert, Aron Brager and Josh Lerner.

Walden has been able to lift the Hoops 4 Israel charitable intiative to amazing fundraising levels, contributing as a corporate team sponsor in 2007 where H4I raised $100,250, 2008: $131,000 and 2009: $98,200. Walden has committed to be a team sponsor in 2010 to further solidify this partnership. As cliche a basketball term as we can find is only fitting to describe the Hoops 4 Israel partnership with Walden...a Slam Dunk!

27 January 2010

Birthright Visits Bat Yam in January 2010!

Visiting Bat Yam and Kiryat Moshe has become a staple of Canada Israel Experience - Taglit-Birthright Israel trips over the past 3 years. The engine that drives this partnership is of course fueled by Laura Kindler & Leah Biteolin, two outstanding individuals who have facilitated over 30 volunteer projects with BRI trips. On January 25th, 42 Canadian participants teamed up with at-risk youth of Bat Yam to create gift-packages for soldiers, paint murals to decorate the school, and taught basketball skills to the youngsters who were grateful to share the afternoon with such spirited Taglit participants.

Kindler & Biteolin describing the background of Ethiopian-Israeli youth

The participants visit to Bat Yam was an nice lift of for the students of the Akiva after-school program, as the BRI participants taught them english words, affirmed the importance of tikkun olam and doing volunteer service, and gave the children a sense of importance and purpose in making a special visit to spend time with them in Israel as Diaspora Jews.

Leah cutting cake for a student's birthday

Dave Goodman in a photo opp with some of the at-risk youth in the after school program

One unique aspect of these Akiva after-school programs - also known as 'Youth Futures' - a dynamic program supported by Hoops 4 Israel in Bat Yam since 2008. A tailored intervention that helps at-risk youth achieve personal and scholastic success and become productive members of society. Below shows a boy who receives additional food from the supplemental assistance that this program provides.

A Taglit-Birthright Israel participant really takes to the youth on Jan 25

Birthright volunteers teach the youth basketball skills and use some of the donated
Wilson Sports equipment brought down by them on their flight to Israel

A professional soccer coach is subsidized for training this youth soccer team - providing leadership and purpose to these sports and recreational programs for the at-risk youth

Packing gift boxes from IDF soldiers living away from their families

Volunteers involved the children in the mural painting project - a huge success!


On behalf of Hoops 4 Israel & Taglit-Birthright Israel:

THANK YOU > Laura & Leah for coordinating such a fulfilling afternoon of Tikkun Olam activities for us!!